One of the simplest and most overlooked aspects of online marketing is that it’s not complicated. Or more to the point,, there are a lot of “experts” who try to make it complicated. Aside from whatever motivation they might have to do that online profits happen as the result of one simple equation –

Traffic + Conversion = Sales

– performed over & over again

There are MANY ways to get traffic (visitors) to your site and cause them to take some action or “convert,” which will either result in more leads or (less frequently) result directly in more sales to your business.

So here’s the other simple rule — you only need to master 1 or 2 traffic methods and 1 or 2 conversion methods, and you will make money. You don’t need to master the entire kitchen to make a grilled cheese sandwich, and you don’t need to know EVERYTHING about internet marketing in order to add revenue to your business.

With that in mind, there are a few basic traffic techniques I’ve implemented in some of my sites and client sites that have universally and consistently WORKED. Here are a few of those methods — but remember, you only need to pick one or two:

Increasing Visitor Count

1) Twitter — highly effective for targeting your niche and developing the conversation with your customers and prospects. In fact, it is second to none. However, most businesses don’t know how to use Twitter effectively. They spam with “sales tweets” — “Look at the cool new thing I’m selling.” The 80/20 rule is highly effective — 80% of your tweets should be about something interesting, funny or otherwise engaging… a question of the day like “What’s for lunch?”… anything to get people talking, laughing, thinking… Also, keep it consistent and be generous with re-tweets. A few tweets a day go a long way toward establishing a rabid list of followers. The wrong thing to do is to Tweet like a madman for a day or two and then disappear for a month. Or worse, don’t reply when someone direct messages you or @messages you. That’s like ignoring someone at a dinner party when they ask you to pass the gravy. You WON’T get any dessert.

2) Video marketing — one of the fastest ways to rank your site and get lots of inbound traffic. Keep your videos consistent — don’t show up one day in a baseball cap and dark lighting, talking about the rain, and another day bouncing in a jungle gym screaming about business leads. Consistent message, consistent tone, consistent look & feel. Also, be sure to put a call to action in your video’s description, as well as the full URL of your website’s landing page, and use appropriate keywords.

3) Article marketing is an evergreen method for outstanding traffic generation, with one HUGE caveat — mix it up! Putting the same article on 400 article directories will get you nowhere fast. You will get a bump in traffic from all the inbound links until Google figures out they’re all the same article and basically count it as one link. There are content spinners out there that alter the content of your articles automatically, but you have to be very careful here as well. Most content spinners change a word or two to replace it with a synonym, or they mash up the article randomly so the output is basically junk that cannot be read. It has to pass human review. So if you’re looking for a quality content spinner, ideally you want to be able to change the entire sentence many times throughout the article, and then have it spin those into hundreds of different articles. That’s the professional way to do it. At the bottom of your article, have a call to action in the information field; a blurb about you (the author) and a link to a free guide the reader can pick up at your website.

Visitors Taking Action

1) Keep it simple. The landing page has to do ONE thing — get people to ACT. For this reason, it’s been called a SINGLE ACTION PAGE. Pear it down to the bare essence of what you need the visitor to do. Consider placing a video on the page with a very simple message, “Hey thanks for stopping by for my free whizbang. Just type in your first name and e-mail address and I will rush it right over to you. In just a moment after you send your information, you’ll get an e-mail with a confirmation link. Click that link and I will instantly send your free whizbang.”

2) Direct, direct, direct. Notice the video script in #1 above — see how we instructed the user on exactly what they need to do? And then we told them what to expect next, and what they would then need to do. And we closed with a reminder of the benefit — the free whizbang.

If you have trademarked the term “whizbang,” then I apologize in advance.

3) Test, test, test. ALWAYS have two versions of your landing page operating at one time. You can optimize your landing page using freely available Google tools in the Web Optimizer toolbox. You really can’t go on “gut” here — the data will be you every single time. Even on PPC ads, we have literally seen the addition of a question mark in the ad increase conversion by 16.8% So test, test, test.

Conclusion

These methods work on any business in any industry. Here is some social proof –

Local landscape designer increased her traffic by 7,342% (yes seven thousand percent)

 

• Local artist went from three visitors a day to an average of 41 visitors a day

 

• International digital publisher had zero e-commerce and started converting 16% of all traffic to revenue within 72 hours of implementing one traffic strategy and one conversion strategy

 

• Changing a landing page to a simple design on an e-book site turned conversion from an anemic two sales per week to eight sales a day — on the same traffic.

 

I hope this helps your business. The average business fails to do what it takes to drive traffic or achieve conversions to their website. While they exercise 20-30 traffic methods on average, they don’t do a single one effectively.  There are many sources online to learn about effective marketing strategies, including free resources and some almost-free, like the definitive guidebook  750 Ways to Get a Visitor to Click on You.

Do-it-for-you solutions are also available; experience guides the appropriate strategy for the website and market. The biggest challenge business owners face is knowing which strategy to implement. Experimentation can be very costly in terms of time and lost sales… The key is to find a reputable marketing firm that offers a full range of customized services as well as downloadable products and courses to assist every website owner at every budget level.

Here’s a few tips for making your home more secure.

1) Lighting is your best and cheapest defence against burglaries. If a burglar can be seen it’s much more risky for them to target your house. Neighbours and passerbys could potentially see them and notify the police. Use an energy efficient compact fluorescent bulb in your front and rear porch light and leave them on all nite. You can automate this by connecting them to a timer or photocell.

2) Make sure your house is not hidden from view. At least make sure that your front door can be seen from the street. Clear away overgrown shrubbery from the front of your house. Don’t give potential burglars anything that they can use to conceal their activities.

3) Install motion sensors to light up the dark areas of your property. There’s nothing more startling to someone approaching your home to be suddenly bathed in light. Motion sensors are very cheap and can be installed easily in existing or new light outlets. They can be set to stay on for a set period of time when triggered by motion.

4) When you go on vacation, connect some lamps in your home to plugin timers. Some timers allow you to set multiple on/off events every 24 hours. Do this with 2 or 3 lamps to give the impression that someone is home in the evenings. This is especially important if someone is watching your house to determine if anybody is home. Ask your neighbour to pickup mail and newspapers every day. There’s nothing like a pile of newspapers on your front porch to tip off a burglar that you’re away.

5) Install dead bolt locks on all your doors. This is a fairly inexpensive way to secure your home. Deadbolts cannot be picked as easily as regular door locks. This is something the average homeowner can install with a minimum of tools.

Your best defence is to make sure that it appears that someone is always home, even when you’re not. For even more security consider installing a burglar alarm in your home.

Below is a list of some bench press techniques. Remember to always keep your shoulders tight and pulled together. During the exercise, it is a must for you to be in your most stable nature as possible. This position will not be achieved if your shoulders are way off the bench. As there is no possible way to change the size of the bench, there is no choice but to position ourselves correctly in the bench. Learn the proper bench press technique at Bench-Press-Techniques.com.

This is a very simple way to stop your roach problems. Get a hold of any insect repellant that is used particularly against roaches and shoot it at entry points and lingering areas of roaches in the household, like walls, cracks, vents and holes. Always remember to follow the application guidelines and safety measures in the label Learn how to get rid of roaches effectively at Get-Rid-of-Pests.com.
 
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